In today's LinkedIn "live" session I'll talk about "Buyer Objectives" and how knowing them can help you win more federal government contracts.
When you offer a solution, the buyer wants to know how that solution will help them with their strategic Goals and Objectives - this is in addition to knowing you can handle the requirements.
If you don't know their objectives, then how is your solution (proposal) specifically going to help them?
Watch related Neil's LinkedIn live video
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