➡️ If you want to earn $100k or $1M or $10M, then you need to help your buyers ‘Know, Like and Trust’ you. This is called social selling – basically being where your buyers look. Buyers want social proof that you are a subject matter expert that they can trust.​
In this 30 minute training, Neil shows how and why to write a blog that federal buyers will want to read. Well written blogs help raise your visibility, demonstrate your subject matter expertise and contributes to your social selling. When buyers are doing their market research, they want social proof that you have expertise and demonstrated value.
Topics covered in this training:
How to quickly come up with topics your buyers will value
How to create a framework and repeatable process for quickly writing a blog posts
How to make sure federal buyers can find your blog
The value of multimedia (images and video) in your content and SEO considerations
âś… WHY ARE BLOGS IMPORTANT?
Demonstrate your expertise – build trust​ and adds value to the public discussion
Are always available acting as passive marketing
Appear in google searches
Attract federal buyers during market research
Help you reach the buyer before RFIs drop​
âś… HOW TO MAKE YOUR BLOG INTERESTING
Focus and write about your area of expertise
Keep a notepad handy to track spontaneous ideas
Share insights, tools and tips that bring value to your network
Watch topical trends (EX what is the government talking about in your area?)
Stick with the basic foundations: Who, What, Why, When, Where, How​
Follow issues of concern to your Industry Partners
âś… HOW TO GET YOUR BLOG IN FRONT OF THE RIGHT PEOPLE
Send it to your mailing list
Post a brief summary on your personal and company LinkedIn pages with link to original post
Respond to all comments people make about your blog to encourage conversation
Link it to your YouTube Channel • Post it on Twitter and other social channels
Selectively Tag key people related to the topic when you share on LinkedIn
Create an image carousel or use an attractive visual to promote its discovery
Post to your website​
Create a PDF of the blog and share directly with federal agency small business professionals
Neil brings 20+ years experience as a small business federal contractor, personally winning and supporting numerous government contracts for the US Army, Navy and Air Force, HHS, VA, DOT, DOI, DOE, the Executive Office of the White House and numerous large prime contractors.
OUR COMMITMENT
We are committed to helping small business owners build strategic relationships with federal buyers and potential teaming partners that lead to federal contracting revenue.
8(a) certified small business owners
women-owned small businesses (#wosb)
veteran-owned (#vosb) and
service-disabled veteran-owned small businesses (#sdvosb)