How to Write Your 2023 GovCon Strategy with Revenue & Sales Goals in 30 Minutes

Too often we 'over-complicate' strategic planning which leads to inaction and unclear personal and company metrics today.  In this training, Neil shows how to write your 2023 Strategy in 30 minutes. To succeed in the federal market in 2023, you need a clear and measurable strategy.

Learn to:

1. Set meaningful sales and revenue goals
2. Identify key strategic relationships you must build
3. Define your core competency that will get your company in the door 

SET REVENUE GOAL

(be sure to use 'Run Rate' versus annual goal)

1. Review 2022 to determine how much you made this year  (this is your benchmark)
2. Plan 2023 (set specific revenue goal for this year)
3. Estimate the next 3-4 years (set a realistic goal)

SET YOUR SALES GOAL according to sources (your contract awards)

1. Subbing under another small business
2. Prime directly
3. Subcontract under a Large Prime
   • Watch  "3 Paths to Federal Revenue – How to Win on Each Path" 

ESTABLISH YOUR CORE COMPETENCIES

1. Hyper-focus | Sell one thing specifically (not everything) Become known as the SME on that exactly competency  to become a trusted vendor
2. Pursue "Slam Dunk Opportunities"
   • Watch "How to Find More 'Slam Dunk' Federal Contracting Opportunities" 

TARGET A SINGLE PRIMARY AGENCY

• Watch "Top 5 Reasons to Choose One Agency for Federal Government Contracting Business Development" 

DEVELOP STRATEGIC RELATIONSHIPS (proactively!)

1. Government agency buyers
2. Teaming Partners
3. OEMs (Original Equipment Manufacturer firms if this is your space; also applies to tech specialities like  SharePoint, Microsoft and third party suppliers)

• Watch "You Can Build Strategic Relationships in only 7-Hours | Federal Sales Training with Neil McDonnell"